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AI for Marketing


AI Transformation in Marketing 

For marketing teams and marketing technology firms, finding and cultivating valuable customers is the key to building a profitable business. Leading companies know that personalized customer experiences and streamlined operations are key to their success. Companies that are making extensive use of AI are reaping the benefits of increased customer satisfaction and loyalty while improving operations which adds to their bottom line. Use Cases

Increasing Sales

Cross-sell and upsell

Next best offer


Next Best Customer 

Funnel predictions

Targeted campaigns

Next best action

Customer Loyalty



Smart segmentation

Marketing Optimizations

Ad placements

Marketing investments

Related Case Studies

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AI to do AI is absolutely a watershed moment in our industry.”

Martin Stein, Chief Product Officer, G5
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With H2O Driverless AI, we have seen improvements in the models and the results we were able to deliver for our clients. In one case we saw a 700% increase in cost savings, for a campaign costs with an 11% improvement in overall ROI. From an internal perspective, we've seen a reduction in our model development times significantly. Driverless AI allows us to tune models faster and gain insights out of the entire process.”

Scott Pete, Director of Analytics and Insights, AIMIA

Related Resources & Blogs