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Case Studies

Beeswax: Optimizing Digital Advertising with H2O


"H2O has the experts on their team that can help us. That makes my life easier because people on my team can focus on the business needs."

Sergei Izrailev
Chief Data Scientist

    Use Cases

    Advanced Analytics

    Advertising Optimization

      Overview of the Challenge

      Brands are demanding advertising objectives that are more meaningful to them. It is now possible to tie online advertising to offline purchases. As more facets of advertising and attribution can be measured, it becomes important for brands to take control of their own optimization.