Return to page

Case Studies

Nielsen Catalina Solutions: Delivering Big Data Analytics Insights

neilsen catalina logo neilsen catalina logo

"H2O allowed us to interface directly with our existing application and it scales for our massive data set. There is nothing else like it."

Satya Satyamoorthy
Director of Software Development

Use Cases

Advertising Optimization


Overview of the Challenge

As the world's largest provider of TV and online behavior analytics with data on 140 million US households covering over 330 million people, the amount of data that Nielsen Catalina Solutions had to work with was too much for most analytics tools.